Updated: August 2019

New UK Sports Betting Sites

Welcome to the list of online sportsbooks licensed in the United Kingdom. There is only one online gaming licensing body which is known simply as the Gambling Commission. The gaming license itself is not only expensive but requires a lot of due diligence from any company that wants to obtain the license. This means that only reputable persons and companies may apply. The Gambling Comission was setup in 2005 from the Gambling Act 2005 and in force on September 1st, 2007.

Previously many UK facing online gambling operations were based in Gibraltar or in other jurisdictions whereas the Gambling Commission was setup to tax and control the United Kingdom better and to be able to manage gaming companies based in the UK. The main advantage of gaming companies being licensed in the United Kingdom is to be able to advertise properly to UK residents.

The Gambling Commission is responsible for overseeing any aspect of online gambling in the UK including bingo, casino, lottery and sportsbetting. As of October 1st, 2013, the National Lottery Commission is merged with the Gambling Commission to cover all aspects of online gaming. UK license vs non UK licenses Bookies licensed in the UK are considered to be very trusted. There are other jurisdictions that are considered to be of good quality such as Isle of Man or Alderney.

There are many sportsbooks licensed in Gibraltar that do take UK players although players in the United Kingdom should feel a bit more secure with a gaming jurisdiction closer to home that protects the interest of their players and residents.

The online UK betting sites listed below are ranked based on their fast payouts, best odds and great betting services. We are listing the new UK betting sites that entered the online sports gaming industry within the last few years.

The sportsbooks are fairly new and ready to offer you a great welcome bonus. Since we go by the name “New Betting Sites”, there is no chance we could get away from not presenting a list of top new betting sites, especially for players from U.K. Online US sportsbooks compared to UK sportsbooks for a better understanding of the difference between the two major countries. Above are few top UK online bookmakers which are popular among players in United Kingdom based on the search engine traffic. Most respected and secure online new betting sites are on standby to get you set up with their new welcome bonus.

Our goal is to provide detailed and authentic reviews about our experiences with online UK bookmakers. By providing you with up to date knowledge of the betting industry you can head straight to the quality bookmakers who will give you the best returns on your betting dollar. A key criterion for increasing your winnings to losses ratio is to make sure you have a decent bookmaker working in your favor.

New Betting Sites


Bet £10 Get £30
T&Cs Apply, 18+

WilliamHill.com New Betting Site


Get €20 Risk Free Bet
UK Players Allowed

PaddyPower.com New Betting Site


Up to €100 in Free Bets
UK Players Allowed

Betfair.com New Betting Site


Welcome Promotions
UK Players Allowed

MrGreen.com New Betting Site


100% Bonus up to £500
UK Players Allowed

SBGGlobal.eu New Betting Site


100% Bonus up to €25
UK Players Allowed

Comeon.com New Betting Site
Premier League #1 Book